YouTube my back, I’ll YouTube yours

While that video conference last week wasn’t that productive, I did get a chance to meet an interesting entrepreneur who shared a great story with me (and hopefully he doesn’t mind me sharing it here).

He runs, a great URL and a community site targeted at–you guessed it–dieters. The site has lots of features, from diet blogs, to reviews of diet products, recipes and diet tracking tools.

The most interesting thing he shared however was how he approached his new video feature on his site. His staff produces little videos (like this week’s “Kitchen Raiders” which helps you cut bad foods out of your house). They then take these videos and post them on YouTube. THEN, they embed them on their own video page and their own homepage.

So what? Well, first they don’t have to deal with the mess of hosting their own videos. Second, by posting it on their homepage for their millions of users, all of their videos end up in the youtube “most watched” list for that day. It’s a great free marketing tool for them – they produce high quality content that people want, they show it to their own very interested audience, and their audience makes it popular on YouTube, which introduces them to lots more interested people. It’s creative and really simple. I like it.

Oh, and here’s that video. Remember no costco size bags of transfatty foods.