Here is my bold statement:
By the end of 2006, all content on the web will be available in a subscribable format (RSS, Atom, whatever).
This is both a challenge to the industry and a firm belief that we can make this happen.
But then I see this post from Cori Schlegel. He looked at all the tech companies that presented at a conference and found that sadly, only 4 out of 32 offered their news, press releases, etc via RSS. Cory wrote:
Now, I know I’ve been drinking the kool-aid, and I really didn’t expect all of these companies to have blogs, but I thought more than 1 in 10 of participants in “a one-day showcase of early-stage innovation” would be able to see the value of providing their news, white papers, and other timely information in RSS.
I’m not sure that the world really needs to subscribe to info about some of these companies (nor do many care) but the point of RSS is that even if there are only 30 people in the world who care, let them subscribe. It’s odd if we are living in a world where traditional media companies “get it” before the tech companies do.
So, if you have a site with regularly updating content, make it available via RSS now! Its easy, some of your customers will love it, and we’ll all be one step closer to making this true:
By the end of 2006, all content on the web will be available in a subscribable format (RSS, Atom, whatever).