Conferences bring a much needed reminder

I spent all of last week in NYC for two conferences: BlogOn and the Empowering Brands conference. The audience for BlogOn was primarily PR folks and marketers, and the other’s audience was primarily marketers and ad agency folks. The biggest takeaway for me was a reminder of how those of us in silicon valley get caught up in our own echo chamber. While I often talk about personalization, blogging, RSS and some of the major shifts in consumer behaviour we’re seeing, there are a large number of people still learning the basics. Fellow Yahoo Jeremy Zawodny attended a totally different conference and had the same feeling. It’s both a clear reminder of how far we have yet to take this and how much opportunity exists out there for this to reach a large audience of folks that don’t yet know about all the great stuff going on on the web today.